Hidria | BMW Akrapovič | Yamaha Adria Mobil | Citroën Trimo | Airbus GKN Driveline | Fiat Gorenje | Panasonic BSH | Bosch Lek | Sandoz Comtrade | Ryanair Štore Steel | Volvo Eti Elektroelement | Electrolux Kolektor Etra | E.ON
October 2016
Cimos TPV Livar Iskratel XLAB IRM Intra Lighting Marmor Hotavlje Intereuropa Krka Melamin NIL Unior SIJ Talum Kovis Luka Koper Steklarna Hrastnik Riko
Feel the Brand
Discover Slovenia
Dubai
30 80
86 36
New York Milan Stockholm Dublin
Soldiers Point Rio de Janeiro Basel Atlanta Essen
San Jose
Moscow Kadoma, Osaka Madrid
Boulogne-Billancourt
Ota, Tokyo Gerlingen Seoul
Munich
49 80
79 36
49
37 84
38 44
64 85
28 60
32 78
Trimo
IRM
Hidria
Marmor Hotavlje Innovative façades
for Airbus’ spares centre in Dubai
Management software for the Soldiers Point Marina,
Australia’s marina of the year
Developing glow plug cold start technology
for BMW diesel engines
Exquisite stone furnishings for the
Apple Campus in Cupertino
Riko
Žejn
Krka
XLAB Building its new line of designer prefabricated P.A.T.H.
houses in New York
Provider of inspection- procedure software for Vale, Brazil, the world’s second largest mine
operator
Continuing to expand its production, opening the new Krka-Rus 2 facility
near Moscow
Creating an ISL Online remote access
and control solution for Canon
Comtrade | CERN openlab TPV | Mercedes Livar | John Deere Iskratel | Gazprom XLAB | Canon IRM | Soldiers Point Marina Intra Lighting | Microsoft Marmor Hotavlje | Apple Melamin | Goodyear Steklarna Hrastnik | Bacardi Martini Talum | Zepter Akrapovič | MotoGP Melamin | Pirelli Trimo | Ikea Novem Car Interior Design | Rover Eti Elektroelement | Samsung Kolektor Etra | Vattenfall Papirnica Vevče | Nestlé
Adria Mobil Aerodrom Ljubljana Akrapovič BSH Hišni aparati Nazarje Cinkarna Celje Comtrade Eti Elektroelement GKN Driveline Gorenje Helios Hidria Impol Iskra Mehanizmi Iskraemeco Johnson Controls Kolektor Etra Lek Novem Car Interior Design Papirnica Vevče Pošta Slovenije Slovenske železnice – Tovorni promet Štore Steel Trimo Žejn
Feel the Brand
Discover Slovenia
Kolektor Etra
Postojna Cave
Gorenje
Eti Elektroelement Intra Lighting
Lek
BSH
Comtrade
Helios
Akrapovič
Revoz Supplying
transformers to Vattenfall for installation into North Sea wind farms
The Living Nativity, a beautiful Christmas
image televised by CNN
Developing AutoCare washing machines in partnership with
Panasonic
Production of steatite thermostat bases
integrated into Samsung appliances Illuminating the
Slovenian, Japanese and Estonian pavilions at last year’s Expo Milano
Inaugurating an inno- vative pharmaceuticals
facility, Novartis’
largest ever invest- ment in Slovenia
Developing and manufacturing Bosch kitchen appliances for
the BSH Group
Developer of the myRyanair flight booking and travel
platform
Worldwide exporter of paints, coatings
and synthetic resins, supplying
ThyssenKrupp
Developing exhaust systems for the Ducati, Yamaha, Aprilia and Suzuki
MotoGP teams
Manufacturing the latest generation of
Twingo for Renault
More than 170 locations on the map mark the headquarters of companies which produce renowned brands
with integrated Slovenian components.
These partnerships are presented in this publication.
Where can we find famous brands with integrated Slovenian components?
Comtrade | CERN openlab TPV | Mercedes Livar | John Deere Iskratel | Gazprom XLAB | Canon IRM | Soldiers Point Marina Intra Lighting | Microsoft Marmor Hotavlje | Apple Melamin | Goodyear Steklarna Hrastnik | Bacardi Martini Talum | Zepter Akrapovič | MotoGP Melamin | Pirelli Trimo | Ikea Novem Car Interior Design | Rover Eti Elektroelement | Samsung Kolektor Etra | Vattenfall Papirnica Vevče | Nestlé
Adria Mobil Aerodrom Ljubljana Akrapovič BSH Hišni aparati Nazarje Cinkarna Celje Comtrade Eti Elektroelement GKN Driveline Gorenje Helios Hidria Impol Iskra Mehanizmi
Iskraemeco Johnson Controls Kolektor Etra Lek Novem Car Interior Design Papirnica Vevče Pošta Slovenije Slovenske železnice – Tovorni promet Štore Steel Trimo Žejn
www.kolektor.com
Automotive Industry
Energy & Industrial Technology
Building Technology
& Home Products
discover_slovenia_2016_v4.indd 3 17. 10. 16 06:43
Discover Slovenia
October 2016 Published by:
Chamber of Commerce and Industry of Slovenia
Dimičeva 13, SI-1504 Ljubljana, Slovenia
Editor in Chief:
Goran Novković Executive Editor:
Barbara Perko Design and Layout:
Samo Grčman Editorial Board:
Grit Ackermann, Marko Djinović, Ariana Grobelnik, Bojan Ivanc, Tomaž Kordiš, Janja Leban, Ante Milevoj, Tajda Pelicon, Petra Prebil Bašin, Simona Rataj, Igor Zorko
Editorial Office:
Dimičeva 13, SI-1504 Ljubljana, Slovenia +386 1 5898 000
gg.plus@gzs.si Advertising Sales:
Dašis, d.o.o.
gg.trzenje@gzs.si 01 5130 824
Printed by: Present, d. o. o.
Published on: 24th October 2016 Distributed by: Pošta Slovenije Discover Slovenia is a special edition of Glas Gospodarstva.
Glas Gospodarstva is published by the Chamber of Commerce and Industry of Slovenia, Dimičeva 13, Ljubljana, Slovenia.
It is entered into the mass media register held by Slovenia’s Ministry of Education, Science, Culture and Sport, under the serial number 516.
ISSN 13183672
This magazine is printed on paper manufactured by Goričane paper mill – Sora Matt + 150g, and Sora 1.1. 80g.
Goričane holds an ISO 14001 certificate and uses FSC® as well as PEFCTM certified sustainable forestry products in its manufactures.
Environmentally-friendly vegetable-based inks were used in printing.
Editorial
Untold Tales of the Slovenian Economy 5
Overview
Slovenia 6 Advantages
Why Do Business in Slovenia? 8
Statements
Foreign Investors Appreciate Know-How and Development
Competencies 10 Column
In Pursuit of Economic Development 13
Business Renaissance
A Favourable Outlook for a 40 Billion Euro Economy 14 Competitiveness ID
Top 10 Business Linked Data 16
CCISThe Door of Our Chamber is Open to You 19
Statements
Our Industry’s Recipe:
Mix Discipline of the North with Creativity of the South 24 Column
Slovenia – A Nation of Niche Leaders 25
Top Slovenian Brands & Products
27 – 86Smart Specialisation
Developing the Future 87
Statements
Export Power at Cultural Crossroads 97
Top Exporters
Manufacturing Takes the Lead 98
200 Largest Exporters 99
100 Fast Growing Exporters 107
The Hottest Innovations
Golden Winners 2016 121
The Most Awarded
Innovation - the Core of the Company 136
Statements
SMEs: Operating Locally, Thinking Globally 140 Recipe for the Future
Slovenian Gazelles and Cheetahs 142
Slovenia’s Potentials
Champions of Niche 144
When You...
Slovenian Products that You Probably Weren’t Aware of 164
discover_slovenia_2016_v4.indd 4 17. 10. 16 06:43
Editorial
Discover Slovenia, October 2016
5
Sustainable Mobility
27
Intelligent Home
35
Health and Wellbeing
41
Special Materials
57
Smart Electronics
63
Strategic Logistics
69
Champions of Niche
83
Contemporary IT
77
The Hottest Innovations
121
Untold Tales
of the Slovenian Economy
How exactly can we present our small country’s economy as transpar- ently as possible to a large global business community? This has been an ongoing issue in preparing the articles for Discover Slovenia. When collecting information from Slovenia’s most successful exporters, we learned a lot, and the untold tales are related herein.
I’ve been a journalist for almost my entire career, for the most part covering business and economics; in recent years, however, while work- ing at the Chamber of Commerce and Industry of Slovenia, I’ve made a great many new discoveries, including the stories surrounding numerous successful enterprises, which I’m sure most Slovenes aren’t familiar with.
So, why do so many successful Slovenian companies have such a low profile?
Thirty or forty years ago, this land was probably best identified by Elan skis and Gorenje household appliances. Slovenes, like most nations, are forever proudest of their strong consumer brands: the Americans are proud of IBM, the Germans of BMW and Audi, the Slovenes of Elan…
However, it was back then that the emergent Slovenian economy spawned what has now developed into its driving force and the motor for future economic development. As technology creators and compo- nent suppliers, Slovenia’s prolific SMEs are today filling numerous niche markets, developing and delivering their products and services to com- panies with strong global and regional brands in every sector imagina- ble. These same companies have also rescued Slovenia from recession.
Today the Slovenian economy is showing renewed vigour, and its most innovative and successful enterprises are active in such areas as sustainable mobility, smart homes, wellbeing, IT solutions, smart electronics, special materials, indeed, a great many specialist fields and niche markets. Due to its strategic position – at the northernmost reach of the Mediterranean and the intersection of European transport corridors linking the Baltic and the Adriatic and the Mediterranean with Central Europe – Slovenia is also an important partner in the provision of maritime and overland logistics services.
Slovenian components and semi-manufactures are built into numerous world-renowned consumer goods, and Slovenes have every reason to be proud of their contributions to the products of Audi, Mercedes, Škoda, VW, Porsche, Renault, Peugeot, Citroën, Aston Martin, Mini, Nissan, Chevrolet, Alfa Romeo, Honda, Kawasaki, KTM, Yamaha, Vespa, Ducati, Aprilia, Suzuki, Bentley, Ferrari, Dacia, Hyundai, Kia, Jaguar, Land Rover, Chrysler, Ford, Toyota, Fiat, DAF, MAN, John Deere, Goodyear, Bridgestone, Volvo... just to mention some of the automotive sector manufacturers who have found reliable partners in Slovenia.
Bosch and Novartis-Sandoz have both established development centres in Slovenia for their consumer products. In conjunction with Panasonic, Gorenje is developing new smart household appliances, while the country’s own multi-national pharmaceutical company, Krka, is penetrating new markets.
Although this country continues to maintain and develop strong B2C brands across a number of sectors, Slovenia is – for the most part – a land of strong and competitive B2B enterprises. Many of their stories, tales of the Slovenian economy are worthy of celebration. Discover them herein!
Goran Novković, Editor in Chief, Discover Slovenia goran.novkovic@gzs.si
discover_slovenia_2016_v4.indd 5 17. 10. 16 06:44
Overview
Discover Slovenia, October 2016
6
Slovenia
Official name: Republic of Slovenia Capital city: Ljubljana
Government: Parliamentary Republic State President: Borut Pahor Prime Minister: Miro Cerar
Local government: 212 municipalities, of which 11 have urban status; 12 statistical regions, which are grouped into two cohesion regions – Western and Eastern Slovenia
Area: 20,273 km2
Population: 2,064,188 (1 January 2016)
Location: bordered by Austria, Italy, Hungary and Croatia; excellent communications with all European markets
Currency: Euro
GDP per capita: 18,680 euros
Projected growth for 2017: 2.2% (forecast of the CCIS Analytics)
Time zone: CET (GMT+1), and CEST (GMT+2) in summer
Official languages: Slovene, together with Italian and Hungarian, respectively in the areas with Italian and Hungarian minorities.
Photo: DepositphotosPhoto: Depositphotos
Official gateway to information
on Slovenia.
ADRIA PLUS d.o.o., Podbevškova 13, 8000 Novo mesto, Tel: 041 486 021, Fax: 07 39 35 415
CARAVAN d.o.o., Cesta Ljubljanske brigade 9, 1000 Ljubljana, Tel: 01 518 36 36, Fax: 01 518 38 00
ADRIA MOBIL, d.o.o., Straška cesta 50, 8000 Novo mesto
www.adria-mobil.com
Inspiring adventures since 1965.
HARMONY, LUXURY,
FUNCTIONALITY, PERSONALITY.
FREEDOM TO
EXPRESS YOURSELF.
THE ALL NEW SONIC.
A NEW STYLE OF
CAMPING FROM ADRIA.
NEW AVIVA.
PLAY. STAY. EVERYDAY.
NEW ACTIVE.
discover_slovenia_2016_v4.indd 6 17. 10. 16 06:44
ADRIA PLUS d.o.o., Podbevškova 13, 8000 Novo mesto, Tel: 041 486 021, Fax: 07 39 35 415
CARAVAN d.o.o., Cesta Ljubljanske brigade 9, 1000 Ljubljana, Tel: 01 518 36 36, Fax: 01 518 38 00
ADRIA MOBIL, d.o.o., Straška cesta 50, 8000 Novo mesto
www.adria-mobil.com
Inspiring adventures since 1965.
HARMONY, LUXURY,
FUNCTIONALITY, PERSONALITY.
FREEDOM TO
EXPRESS YOURSELF.
THE ALL NEW SONIC.
A NEW STYLE OF
CAMPING FROM ADRIA.
NEW AVIVA.
PLAY. STAY. EVERYDAY.
NEW ACTIVE.
discover_slovenia_2016_v4.indd 7 17. 10. 16 06:44
Advantages
Discover Slovenia, October 2016
8
Why Do Business in Slovenia?
Katarina Klepec
Foreign investors appreciate the excellent geostra- tegic location of Slovenia as well as the quality and relatively low cost of its labour force.
According to the OECD, Slovenia is a relatively highly developed country. On the basis of compe- tences, some well-established sales channels and numerous intangibles, a number of its sectors and industries enjoy a competitive advantage. A survey of members of the Slovenian Foreign Investors Forum reveals that 77 percent of those asked would choose Slovenia again as an investment destination.
According to this survey, the main reasons underpin- ning investment are:
1. Quality of labour force 2. Cost of labour
3. Access to know-how and technology
4. Access to, or increase in, share of the Slovenian market
5. Good geographical location and communications infrastructure
Slovenian enterprises tend to make very good business partners for foreign investors; according to SPIRIT Slovenia, the national public agency for entrepreneurship, they tend to exhibit the following strengths:
1. Innovativity, adaptability, openness and reliability
2. A large number of internationally recognised names and brands in many areas
3. Advanced hi-tech solutions and high-quality production processes
4. Brisk pace of innovation 5. Broad ecological awareness.
The Slovenian Foreign Investors Forum (SFIF) comprises 30 Slovenian companies in foreign ownership. This group was formed with the intention of improving the business environment for all Slovenian enterprises. In the most recent reporting period (2014) SFIF companies accom- plished aggregate sales revenues of 5.3 billion euros, equivalent to almost one-third of that of all foreign-owned companies and 7% of the private sector as a whole. In total they employ more than 24,000 workers and attain a value-added per em- ployee which is 60% above the national average for the private sector. Their aggregate investment is in the region of 320 million euros, representing some 40% of total foreign investment in Slovenia.
Total social contributions from salaries paid to the state in 2014 amounted to 200 million euros.
Last, but by no means least, they remunerated 24 million euros in taxes on corporate income.
Photo: Depositphotos
Slovenian Foreign Investors
Forum
Printed on paper manufactured by Goričane paper mill – Sora 1.1. 80g.
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Statements
Discover Slovenia, October 2016
10
Foreign Investors
Appreciate Know-How
and Development Competencies
Numerous Slovenian institutions are involved in developmental breakthroughs
Slovenia as a small market doesn’t allow a foreign investor to generate an adequate return on their investment solely through servicing the needs of the local market. Every potential investor in Slovenia needs to plan their investment in consideration of market penetration beyond this country’s borders, and, in this context, identify the advantages offered by the Slovenian business environment. Such advantages lie mainly in its skilled labour force.
Slovenia benefits from a very well developed research infrastructure, with numerous institutions achieving global breakthroughs in technologically demanding fields. The geographic location of Slovenia is also a significant element, and, with the benefit of a good communications infrastructure, facilitates the development of pertinent service sector activities. The distinctive export orientation of the Slovenian economy today offers numerous opportunities, particularly with respect to the traditional connections and relations with the western Balkans and the broader region. Indeed, the process of bridging this economic gap will in itself engender higher rates of growth.
Vojmir Urlep, Lek
Competence – there’s nothing more valuable in the long run I strongly advocate investment in Slovenia, and believe that any foreign investor will, from the outset, encounter a professional attitude, technical competence as well as motivation and loyalty at every level of an organisation.
In my assessment, which is based on decades of experience in multinational manufacturing concerns, there is nothing more valuable.
Branko Rožič, Količevo Karton Specific knowledge
In addition to this country having a highly qualified labour force and its economic integration into the single European market, foreign entrepreneurs and industrialists choose to invest in Slovenian enterprises because it facilitates access to specific knowledge and skills.
Denis Mancevič, SIJ
Highly skilled labour force
The advantages of Slovenia for investors are manifested in several areas. We have a quality labour force, rich not only in knowledge but also in numerous skills. We have a developed regulatory framework and infrastructure, as well as transport and strategic connections with regional markets. Slovenia’s geographic position makes it an excellent base for access to the EU markets of central and southern Europe. And last, but not least, Slovenia is a safe country, distinguished by both a quality of life and relatively high standard of living.
Janez Bojc, Žito
Distribution throughout the Adriatic region
Based on my experience, foreign companies invest in Slovenia for two major reasons: to distribute their products across the broader Adriatic region, and to benefit from a well-educated and qualified workforce. The most successful long-term investors perform a combination of R&D and value-adding manufacturing operations. In my opinion, in order to attract more investment, Slovenia needs to reduce the tax burden of those sectors achieving high value-added.
Dénes Zoltán Szabó, Ernst & Young
Photo: Lek Photo: SIJ Photo: Količevo Karton
Photo: Ernst & Young Photo: Žito
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discover_slovenia_2016_v4.indd 12 17. 10. 16 06:44
Column
Discover Slovenia, October 2016
13
Samo Hribar Milič General Manager of the Chamber of Commerce and Industry of Slovenia The future belongs to the intrepid, the swift and the innovative. As in sport, where at the Olympic Games this nation was in terms of medals per capita on top of the world, Slovenia is, at this moment, on the way to the very top as regards its economy.
Of course there is still a lot to be done, but we are prepared and well-capable, as has indeed been proven by the resilience which effected the country’s recovery from the great recession that followed the 2008 financial crash. In 2009, Slovenia sank into an economic and social crisis that was actually deeper than that suffered by most other EU countries. The underlying economic problems of the 2004-2008 period were exacerbated by falling GDP, inappropri- ate financing, ballooning public expenditure and a long-standing failure to implement essential eco- nomic reforms. The level of indebtedness became unsustainable, the economy contracted, and five years of agony ensued.
Eventually the sun finally broke through the clouds. The economy was restructured and delev- eraged, and companies embarked on the more am- bitious penetration of those foreign markets which were exhibiting an upturn. This new economic cycle, which commenced at the end of 2013, has been characterised by stable growth predicated on an extraordinary rise in exports. In the past year, foreign investment and domestic demand have also shown signs of reawakening.
Slovenia’s size and geostrategic location leave it no choice but to internationalise and fully engage itself in the global economy. Such has indeed been the case since independence and the breakup of former Yugoslavia which resulted in the loss of its traditional markets. It was then that the Slovenian economy first underwent rapid restructuring on its path to joining the EU, since which time it has enjoyed numerous new competencies, challenges and opportunities.
In Pursuit of Economic Development
Photo: Barbara Reya
Such history now forms the basis for the further development and nurturing of an entrepreneurial spirit with a global reach. Most opportunities, how- ever, are fairly close to home and lie in the further exploitation of European markets, which already account for more than 80 percent of Slovenia’s international trade. It is also pleasing that trade with non-European countries is now growing faster than that with European states.
Indeed, there are still plenty of challenges every- where, particularly with regard to the markets of Lat- in America, Africa and the Middle East where there is no state support network to promote or protect Slovenian business, or to work towards the elimina- tion of double taxation as well as other protectionist obstacles. In fact, all too often the Slovenian entre- preneur has been left to their own devices.
We are pleased that this unsatisfactory situation has now been recognised by the government, which is endeavouring to realise a number of bilateral agreements. In addition, Slovenia anticipates the expansion of its commercial diplomacy network into a number of countries around the world which are recording rapid economic growth and, as such, represent potential new markets.
The attitude to foreign investments and investors has also changed. Foreign-owned enterprises, which today number over 8,000 with many more than this enjoying foreign capital stakes, generate over twenty percent of Slovenia’s GDP, as well as account for nearly thirty percent of its exports.
Slovenia is on the way to an economic renais- sance. Benefiting from homogenous legislation customs regulation and standards, the local market extends beyond the borders of this nation and its neighbours; indeed, in the context of the single mar- ket, it today embraces the entire European Union.
Slovenia is on the way to the very top as regards its economy.
discover_slovenia_2016_v4.indd 13 17. 10. 16 06:44
Business Renaissance
Discover Slovenia, October 2016
14
A Favourable Outlook for a 40 Billion Euro Economy
Increased competitiveness and improving consumer spending are twin forces of progress.
Bojan Ivanc, CCIS Analytics
In the context of a double-dip recession, Slovenia’s economy started to recover during the second half of 2013. Shrinking consumer expenditure and a down- turn in the construction sector were offset by rising competitiveness and, accordingly, more pronounced exports. Manufacturing exports and rises in receipts from tourism and transport services increased the current account surplus to a remarkable 8% in the first half of 2016, a level similar to that of Nether- lands and Germany.
EBITDA from corporate sector sales and invest- ments have improved markedly since 2012, whereas the gross operating rate has surpassed the pre-crisis level due to more favourable dynamics in com- modity prices. Slovenian companies now have high capacity utilization while the increasing order book is expected to drive commercial investments going forward. In addition, debt repayment is reducing indebtedness and companies have rebuilt their cash buffers, which are today at a record high.
Outlook for the coming two years remains favourable and overall risks are deemed to be diminishing. GDP growth of between 2 and 2.2% is anticipated, with consumer spending, exports and private investment identified as the main drivers.
Manufacturing, transport and tourism together with private healthcare are currently the sectors pushing the economy forward. Real estate and retail are an- ticipated to bounce back following years of hardship.
Nevertheless, risks remain, a number of which derive from the consequences of the diesel emissions scandal, whereas Brexit is not an issue for Slovenia’s economy. Household savings and corporate reserves (accounting for half of GDP) coupled with the long- term nature of sovereign debt are expected to act as an additional buffer in the event of any downturn in the international environment. We are therefore rather optimistic in relation to Slovenia’s 40 billion euro economy, and anticipate that the development gap vis-à-vis the EU-28 shall continue to close.
2010 2011 2012 2013 2014 2015 2016Q2 2010 2011 2012 2013 2014 2015 2016Q2 6
5 4 3 2 1 0 -1 -2 -3
40 35 30 25 20 15 10 5 0
GDP growth
Base year: 2010, quarterly, real Exports of goods and services
Base year: 2010, quarterly, real
GDP growth of between 2 and 2.2%
is anticipated in the next two years.
Companies have rebuilt their cash buffers, which are today at a record high.
Source: Statistical Office of the Republic of Slovenia Source: Statistical Office of the Republic of Slovenia
GDP rising for last 14 quarters Rising exports signal increased competitiveness
discover_slovenia_2016_v4.indd 14 17. 10. 16 06:44
Business Renaissance
Discover Slovenia, October 2016
15
2009 2010 2011 2012 2013 2014
2009 2010 2011 2012 2013 2014
2010 2011 2012 2013 2014 2015 2016M07
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2016M8
2010 2011 2012 2013 2014 2015
2010 2011 2012 2013 2014 2015 2016Q2
2010 2011 2012 2013 2014 2015 800
700 600 500 400 300 200 100 0
10 9 8 7 6 5
140
120
100
80 60
8 7 6 5 4 3 2 1 0 10 5 0 -5 -10 -15 -20 -25
1,1
1,0
0,9
160
140
120 100
80
42 41 40 39 38 37 36 35
Business investments in R&D
m EUR
Gross operating rate
%
Industrial production in manufacturing
Seasonally and calender adjusted; 2010=100, monthly
Indebtedness of corporations
Net financial debt-to-EBITDA
Business climate
Seasonally adjusted
EBITDA and sales
Base year: 2010
Investments in machines and equipment
Base rate: 2010, quarterly, real
Value added per employee
000 EUR
Source: Statistical Office of the Republic of Slovenia
Source: Eurostat
Source: Statistical Office of the Republic of Slovenia
Source: Kapos, database Ajpes
Source: Statistical Office of the Republic of Slovenia
Source: Kapos, database Ajpes
Source: Statistical Office of the Republic of Slovenia
Source: Kapos, database Ajpes
EBITDA Sales
More funds allocated
for development Sentiment
is improving
A big bounce for EBITDA Profitability of corporations rising,
supported also by low commodity prices
Manufacturing at its fastest pace
Improving indebtedness signals better prospects going forward Productivity rising
and exceeding 40 thousand EUR
Investments in machines and equipment rising steadily
discover_slovenia_2016_v4.indd 15 17. 10. 16 06:44
Competitiveness ID
Discover Slovenia, October 2016
16
43 rd
(out of 61) on the IMD World Competitiveness Scoreboard
33 rd
(out of 138) in innovation
1 st
(out of 189) in the field of trading across borders (exports and imports)
18 th
(out of 189) when it comes to starting a business
30 th
(out of 61) in terms of infrastructure overall
Top 10 Business Linked Data
Slovenia's competitiveness has improved markedly in the past two years on most of the world rankings. Ease of doing business, openness to trade, education and innovations remain the strongest pillars of success.
Bojan Ivanc, CCIS Analytics
Photo: Depositphotos
discover_slovenia_2016_v4.indd 16 17. 10. 16 06:44
Competitiveness ID
Discover Slovenia, October 2016
17
35 th
(out of 138)
in technological readiness
7 th
(out of 189)
in the field of protecting minority investors
29 th
(out of 189) on the list of economies ranked on their ease of doing business
22 nd
(out of 138) in higher education
56 th
(out of 138) on the annual competitiveness rankings
Source:
IMD, World Economic Forum, World Bank
discover_slovenia_2016_v4.indd 17 17. 10. 16 06:44
Measuring equipment and testers
Since its inception in the year 1957 as a manufacturer of electrical measuring and test devices, Metrel has established itself as one of industry’s most prominent experts. We are recognized worldwide as a leading provider of measuring and testing solutions in the area of electrical safety, that encompass years of innovation, manufacturing experience and work in the field. Special emphasis is given on
dependability, quality of manufacture, ease of use and accuracy – criterions, valued by our customers.
METREL d.d.
Measuring and Regulation Equipment Manufacturer Ljubljanska 77, SI-1354 Horjul, Slovenia
T : + 386 (0)1 75 58 200, F: + 386 (0)1 75 49 226 metrel@metrel.si, www.metrel.si
We design and produce measuring and test equipment for the following applications:
• Electrical installations safety
• High voltage / insulation / continuity / earth (ground) tests
• Machine / appliances / switchgear safety
• Power quality analysis
• LAN cabling certification
• Indoor environment quality
Our product portfolio also includes appropriate measuring accessories and a line of demonstration and teaching tools, intended for training future generations of potential users.
Metrel_A4 _splošen_2016.indd 1 13.6.2016 10:35:32
discover_slovenia_2016_v4.indd 18 17. 10. 16 06:44
CCIS
Discover Slovenia, October 2016
19
The Door of Our Chamber is Open to You
What do you gain when you knock on the door of Slovenia’s Chamber of Commerce and Industry?
1. A representative of the Slovenian economy and an intermediary
2. A partner who can assist you in entering the Slovenian market
3. A networking point, where views and best practices are exchanged
4. Access to a strong professional network in Slovenia and abroad 5. Excellent professionals
with in-depth knowledge and experience
6. Access to numerous databases
7. Quality business information
Photo: Depositphotos
Measuring equipment and testers
Since its inception in the year 1957 as a manufacturer of electrical measuring and test devices, Metrel has established itself as one of industry’s most prominent experts. We are recognized worldwide as a leading provider of measuring and testing solutions in the area of electrical safety, that encompass years of innovation, manufacturing experience and work in the field. Special emphasis is given on
dependability, quality of manufacture, ease of use and accuracy – criterions, valued by our customers.
METREL d.d.
Measuring and Regulation Equipment Manufacturer Ljubljanska 77, SI-1354 Horjul, Slovenia
T : + 386 (0)1 75 58 200, F: + 386 (0)1 75 49 226 metrel@metrel.si, www.metrel.si
We design and produce measuring and test equipment for the following applications:
• Electrical installations safety
• High voltage / insulation / continuity / earth (ground) tests
• Machine / appliances / switchgear safety
• Power quality analysis
• LAN cabling certification
• Indoor environment quality
Our product portfolio also includes appropriate measuring accessories and a line of demonstration and teaching tools, intended for training future generations of potential users.
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CCIS
Discover Slovenia, October 2016
20
Go International
Looking for partners in Slovenia? The Centre for In- ternational Business is the right address for those in need of specific information on individual markets.
In addition to its numerous commercial contacts, the Centre also boasts knowledge and insight into the business culture and customs of foreign markets, as well as provides information on current tenders. All who are interested in co-operation with Slovenian companies can turn to the Centre for International Business, which will share information with mem- bers of the Chamber of Commerce and Industry. In addition to providing information on the Slovenian market, the Centre also provides support to foreign enterprises and institutions in finding new partners.
The Centre is responsive, creative and up to date;
at the same time it ensures that all its partners are treated individually, case by case.
Informal meetings. Under the auspices of the Chamber of Commerce and Industry, representatives of foreign companies have the opportunity to partic-
ipate in informal meetings with Slovenian business- people and the business community. The purpose of such discussions is to bring together all those who have specific knowledge, especially in relation to for- eign markets, products, services and niches related to internationalisation, as well as all those Slovenian enterprises which are looking to develop and apply such skills in the future.
More than 100 international events are organized annually by the Centre for International Business;
these include incoming and outgoing business delegations, seminars and monthly B2B networking.
The Centre also provides personalised services for companies, including individual counselling, search- es for contacts, together with the provision of market information and intelligence.
Strengthening exports. The Centre for Internation- al Business at the Slovenian Chamber of Commerce and Industry plays a key role in enhancing the inter- nationalization of the Slovenian economy. One of its objectives is to increase the number of exporters, with a major emphasis on strengthening the exports of small and medium-sized enterprises. In addition to increasing the value and yield from Slovenian exports, the Centre endeavours to strengthen the presence of Slovenian exporters in their traditional markets, as well as help position them in new pro- spective ones.
Go International Slovenia is a programme of activities divided into four groups of measures;
specifically, the preparation of enterprises for entry into foreign markets, assistance with their actual entry into new markets, strengthening a presence in longstanding and traditional markets, and the introduction of more advanced forms of internation- alisation. During 2017, the Go International Slovenia programme plans to focus in particular on emerging markets, as well as European markets, with a specific emphasis on Southeastern Europe and the Western Balkans.
Excellent SME Certification
The certificate enables potential investors and business partners verify a company’s existence, its actual web address, and, most importantly, its cre- ditworthiness. Daily monitoring and the credit report produced by COFACE Slovenia provides the basis for certification.
Differentiate in cyber world. SafeSigned™ website technology prevents the Excellent SME Slovenia quality seal from being copied and used on any other website. By installing and using the certificate, potential and existing partners can differentiate online between the most successful and the less reliable companies with an internet presence.
In conjunction with the renowned global credit insurer COFACE, the Chamber of Commerce and Industry of Slovenia is now issuing Excellent SME certificates to Slovenia’s most successful small and medium-sized enterprises.
Successful SMEs. Trusted, reliable and safe – these are the qualities attributed to those companies hold- ing the certificate. Its main purpose, concurring with EU directives on support to small and medium-sized enterprises, is the recognition of secure reliable businesses and good practice, as well as a means of increasing market transparency. In addition, certification facilitates trade and investment through decreasing exposure to financial and other risks when doing business.
The Centre provides information on the Slovenian market and support to foreign enterprises and institutions in finding new partners.
The certificate enables potential investors and business partners verify a company's creditworthiness.
Photo: Tadej Kreft
Printed on paper manufactured by Goričane paper mill – Sora 1.1. 80g.
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CCIS
Discover Slovenia, October 2016
21
More than
4,500
Slovenian exporters are listed in the database catalogue.
SloExport:
All Major Slovenian Companies in One Place
SloExport is a database catalogue containing infor- mation on more than 4,500 Slovenian exporters. It is a tool which foreign businesses, interested in com- mercial co-operation, may use to search for informa- tion on individual Slovenian companies. Its purpose is to promote entrepreneurship, internationalisation, foreign investment as well as the development and transfer of technology.
How to use the Catalogue
The catalogue allows the user to search in either of two ways, namely, simple and advanced search modes. The simple search is suitable for fast queries, and the user can search using one or more keywords or an exact phrase. Enabling the application of more specific criteria, the advanced search option is the right choice for a precise investigation and the provi- sion of detailed information.
SloExport Users may also search per individual areas and
fields. Upon clicking on a sector, such as agriculture, an alphabetical list of companies involved in that sector is displayed. Another search criteria allows users to select the region or country to which Slove- nian companies export.
All the necessary information is available for each enterprise. Among other things, users may find all contact information, address and the region in which the company operates; the information on the proportion of exports in revenue, the countries to which the company exports, and the countries in which it would like to export. The data also includes a presentation of the company and their products.
Simple search:
Advanced search:
Detailed information:
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CCIS
Discover Slovenia, October 2016
22
CCIS in
International Organizations
CCIS is a member of the following international business associations.
EUROCHAMBRES
EUROCHAMBRES acts as the eyes, ears and voice of the business community at the EU level. EUROCHAM- BRES represents over 20 million businesses in Eu- rope through 45 members (43 national associations of chambers of commerce and industry and two transnational chamber organisations) and a Euro- pean network of 1,700 regional and local chambers.
More than 93% of these businesses are small and medium sized enterprises (SMEs). Chambers’ mem- ber businesses have over 120 million employees.
As an influential voice of the European business in Brussels, it strives to improve the general conditions in which businesses operate, to facilitate access to markets within and beyond the EU and to ensure the availability of human, financial and natural resources.
INTERNATIONAL CHAMBER OF COMMERCE (ICC) ICC is, and has been throughout its long existence, a steadfast rallying point for those who believe, like our founders, that strengthening commercial ties among nations is not only good for business but also for global living standards and for peace. To that end, ICC provides a forum for businesses and other organizations to examine and better comprehend the nature and significance of the major shifts taking place in the world economy. As a recognised partner of UN, WTO and many others, it strives to break down barriers to international trade and investment.
It publishes a number of invaluable model contracts and uniform rules and customs.
In addition to the membership in Eurochambres, ICC and the co-operation based on bilateral agreements with different chambers of commerce and industry, the CCIS branch associations are linked within the wide framework of international branch associations.
A.I.S.E - The International Association for Soaps, Detergents and Maintenance Products
AIBI - The International Association of Plant Bakeries AIECE - The Association of European Conjuncture Institutes
CAEF - The European Foundry Association CAOBISCO - The Association of Chocolate, Biscuit and Confectionery Industries of Europe
CEFIC - The European Chemical Industry Council CEI-Bois - The European Confederation of Woodworking Industries
CEPI - The Confederation of European Paper Industries
CETOP - Comité Européen des Transmissions Oléohydrauliques et Pneumatiques - the European Fluid Power Committee
CITA - The International Motor Vehicle Inspection Committee
CLECAT - The European Association for Forwarding, Transport, Logistics and Customs Services
COCERAL - Comité du Commerce des céréales, aliments du bétail, oléagineux, huile d’olive, huiles et graisses et agrofournitures
COSMETICS EUROPE Over 20 million
businesses in Europe are represented by EUROCHAMBRES.
ICC provides a forum for businesses and other organizations to examine and better comprehend the nature and significance of the major shifts taking place in the world economy.
Photo: Žare Modlic
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CCIS
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23
GS1 - The Global Language of Business
ECASBA - The European Community Association of Ship Brokers and Agents
EBIX - The European forum for energy Business Information eXchange
EFCA - The European Fisheries Control Agency EFCO - The European Federation of Camping site Organizations and Holiday Park Associations (EFCO&HPA)
EFAA - The European Federation of Accountants and Auditors for small and medium-sized enterprises EHPM - The European Federation of Associations of Health Product Manufacturers
EFM - The European Flour Millers’ association ESBA - The European Small Business Alliance EPAL - The European Pallet Association EUATC - The European Union of Associations of Translation Companies
EURATEX - The European Apparel and Textile Organisation
EURELECTRIC - The Union of the Electricity Industry FDE - Food Drink Europe
FEFAC - The European Feed Manufacturers’
Federation
FEACO - The European Federation of Management Consultancies Associations
FEICA - The Association of the European Adhesive &
Sealant Industry
FEP - The Federation of European Publishers FEPA - The Federation of European Producers of Abrasives
FEPPD - The European Federation of Dental Lab Owners and Dental Technician
FIATA - The International Federation of Freight Forwarders Associations
FIDIC - The International Federation of Consulting Engineers
FIEC - The European Federation of Construction Industry
FONASBA - The Federation of National Associations of Ship Brokers & Agents
IADSA - International Alliance of Dietary and Food Supplement Associations
IPA - The International Publishers Association ISTMA - The International Special Tooling &
Machining Association
IUCAB - The Internationally United Commercial Agents and Brokers
ORGALIME - The European Engineering Industry Association
PlasticsEurope
UNESDA - The European Soft Drinks Industry Association
WAPA - The World Apple and Pear Association
Krka, d. d., Novo mesto, Šmarješka cesta 6, 8501 Novo mesto, www.krka.si
www.krka.biz
Taking care of your health.
Helping make your special moments even richer and happier
is at the very core of our mission as a pharmaceutical company.
The path we are taking is paved with scientific knowledge, high technology, and products that offer you a healthy life.
And our future is as a leading
pharmaceutical generics producer worldwide.
1271-2016_KRKA_SOJ_Krka-generacija_Ad108x280_SI.indd 1 10/4/2016 1:10:30 PM
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Statements
Discover Slovenia, October 2016
24
Our Industry’s Recipe:
Mix Discipline of the North with Creativity of the South
Competitive, stubborn and eager for success
Slovenes attribute themselves a lot of adjectives, mostly negative. But I believe that we are competitive, stubborn and eager to succeed. If we add to the mix a knowledge base, some ability and flexibility, then success can’t be far away. Indeed, Slovenes never settle for an average product or service if they can get a better one, even though it may not be “made in Slovenia”. Success shall best be supported through a change of mentality in the sense of opening the door, transferring best practices into Slovenian enterprises, together with the radical curtailment of envy, which undoubtedly stands in the way of progress.
Andrej Poklič, GKN Driveline Slovenia
What counts is not just growth, but also the speed of growth
Today, there’s not so much difference between large and small companies, though there is a difference between fast ones and slow ones. What counts in the market is not just growth, but the speed of growth. Business processes evolve increasingly rapidly, particularly so with regard to high- tech products where their lifecycle is only about three years. The Slovenian economy has successfully adapted to this reality. Leaders search for new ways, and through innovative approaches shorten the path linking the product with the consumer. In conjunction with committed co-workers, we establish such strategies as digitization and Industry 4.0. Working together, we write a successful story.
Marko Lotrič, Lotrič Meroslovje
Innovation within niches is a key to success
The success of Slovenian industry can be attributed to its specialisation and penetration of global market niches where, through rivalry with the competition, it consolidates. Slovenian enterprises are far smaller than any global multinational and are consequently better prepared to listen to clients as well as provide solutions tailored to their specific requirements. The key to success are ever better and more innovative solutions.
Dr. Jožica Rejec, Domel Holding
Order, discipline, creativity and adaptability
Slovenian industry is most successful when able to combine the order and discipline of the north with the creativity and adaptability of the south, this with an ability to listen and thereby recognise and satisfy the wishes of the client.
Radovan Bolko, Kolektor Group Highly qualified and motivated people are our advantage
Slovenian industry is export-oriented; high quality standards are the norm in exports, for which reason Slovenian industry is also successful. Business is about people, and personally I believe that the
advantage of Slovenian enterprises lies in their highly qualified, motivated and target oriented personnel.
In this respect I would specifically point to the culture of company loyalty. Building loyalty is a long process based on mutual trust; the companies that succeed in this are also successful in the long term.
Dr. Blaž Nardin, Gorenje Orodjarna
Photo: Barbara Reya
Photo: Barbara Reya Photo: Jure Makovec
Photo: Gorenje Photo: Kolektor
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Column
Discover Slovenia, October 2016
25
Marjan Mačkošek, President of the Chamber of Commerce
and Industry of Slovenia Did you know that Ryanair’s new time-saving secure booking platform is a Slovenian product? Perhaps you are aware that almost all the world’s car manu- facturers use Slovenian manufactured components in their vehicles? Well, you must have heard of the leading Slovenian exhaust system used in many of the world’s fastest motorcycles and cars.
These are just some of many examples of the international recognition of Slovenian products.
Canon, Swiss Post, Konica Minolta and Raiffeisen Bank, amongst numerous others, use a Slovenian engineered system for the remote access and control of computers. A number of the world’s premier marinas use a Slovenian software solution in their management; Slovenian components are integrated in North Sea wind farms; Apple’s new training centre in California’s Silicon Valley boasts Slovenian-made stone tables with a unique surface protection.
Slovenia is a nation of niche leaders, and a num- ber of its companies are development and compo- nent suppliers integrated into international value chains.
This country is also an important research and development centre for the world’s second largest pharmaceutical multinational, Novartis. Slovenia’s other pharmaceutical company, Krka, holds over 350 drug patents around the world, and currently more than 600 of its professionals are engaged in some 180 development projects. The BSH Group, which manufactures kitchen appliances for Bosch and Sie- mens, has its development centre in Slovenia.
Slovenia – A Nation of Niche Leaders
The future is going to be even more interesting.
For instance, at this very moment a new generation of refrigerators is being developed which shall pro- vide their users warnings as to the use of products stored inside, an innovation that will contribute to a substantial reduction of food waste.
So, what engenders and underpins this success?
Slovenia has good infrastructure, and the Slovenes are a nation of innovators, forever able to find solutions even for the greatest of challenges. Our companies systemically co-operate and establish partnerships with institutes and universities. The vast majority of this country’s population speaks at least one foreign language, and there are many who speak two or more.
This magazine provides a lot of similar stories and we invite you to read them; indeed, you may well find a new business partner within!
Photo: Žare Modlic
The Slovenes are a nation of innovators, forever able to find solutions even for the greatest of challenges.
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European manufacturer
since 1919
Unior is an internationally renowned company with a reputation for top expertise in the field of metalworking. With its own development, Unior has secured itself the position of a renowned supplier to the automotive industry. With an exceptional tradition of smithery and with the original design of quality tools, the company has been an ally to both amateur and professional master craftsmen. Due to its comprehensive understanding of technological processes, Unior is an excellent partner in developing solutions for automatic metalworking.
Unior d.d., Kovaška cesta 10, 3214 Zreče, Slovenia | www.unior.com | E-mail: unior@unior.si
E U R O P E A N
p a r t n e r o f e x c e l l e n c e
F O R G E
S P E C I A L M A C H I N E S
H A N D T O O L S T O U R I S M
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Audi, BMW, Mercedes, Porsche, Renault, Honda, Kawasaki… You will have to look far and wide to find a car or a motorcycle brand that doesn’t contain at least one component made in Slovenia. Indeed, this country is a development supplier to the world’s automobile industry, adhering to the principle of sustainable mobility.
Nina Oštrbenk
Sustainable Mobility
Photo: Akrapovič
European manufacturer
since 1919
Unior is an internationally renowned company with a reputation for top expertise in the field of metalworking. With its own development, Unior has secured itself the position of a renowned supplier to the automotive industry. With an exceptional tradition of smithery and with the original design of quality tools, the company has been an ally to both amateur and professional master craftsmen. Due to its comprehensive understanding of technological processes, Unior is an excellent partner in developing solutions for automatic metalworking.
Unior d.d., Kovaška cesta 10, 3214 Zreče, Slovenia | www.unior.com | E-mail: unior@unior.si
E U R O P E A N
p a r t n e r o f e x c e l l e n c e
F O R G E
S P E C I A L M A C H I N E S
H A N D T O O L S T O U R I S M
27
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Sustainable Mobility
Discover Slovenia, October 2016
28
There Is Hardly Any Brand
Without Slovenian Components
sche, Nissan, Chevrolet, Alfa Romeo and Renault.
Currently, Akrapovič’s most popular exhaust systems are aftermarket products for BMW, Honda, Kawasaki, KTM and Yamaha motorcycles. The company also provides exhaust systems especially developed for the MotoGP series, specifically for the Ducati, Yama- ha, Aprilia and Suzuki teams, which are considered extremely sophisticated technical products.
Slovenia is a cradle of development suppliers to many of the world’s most pre-eminent automotive manufacturers. Indeed, there are very few prestig- ious cars or motorcycles that do not contain at least one Slovenian component part.
Exhaust Systems
for World’s Fastest Cars and Motorcycles The Koenigsegg Regera, which at its presentation last year proved to be the fastest production car in the world, boasts a hybrid Akrapovič exhaust system manufactured from titanium, Inconel and stainless steel. Akrapovič race-car exhaust systems are widely considered to be one of the most complex and tech- nically perfect. Aston Martin Vantage GTEs and Audi R18s, which compete in the FIA World Endurance Championship, as well as the BMW M4 DTM, BMW M6 GT3 and Mini All4 Racing, all boast Akrapovič exhaust systems.
Based in Ivančna Gorica in central Slovenia, Akrapovič’s development engineers collaborate with, amongst others, Audi, BMW, Mercedes, Por- Akrapovič's
most popular exhaust systems are aftermarket products for BMW, Honda, Kawasaki, KTM and Yamaha motorcycles.
Photo: Akrapovič
Photo: Akrapovič
Brake Discs on Bombardier Trains
Kovis is a leading global manufacturer of brake discs for railway rolling stock. Exporting to 34 countries worldwide, its principal market remains Europe, although the company is also making inroads into Japan. Kovis’ brake solutions for rail freight wagons are widely regarded within the industry as the best in the world.
According to Kovis’ Managing Director, Alen Šinko, winner of the CCIS Award for exemplary business and entrepreneurial achievements, one of their competitive advantages is that immediately after developing one product, they commence work on another. Applying its in-house knowhow, Kovis develops on average thirty new products per year. Its customers include, among others, such companies as Alstom, Bombardier, Siemens and Hitachi.
Domel is leading global developer and supplier of brushless and universal motors. You can find us in premium segment of household appliances, gardening, automotive and other commercial and industrial applications.
Core advantages of our products are:
high efficiency, low noise and reliability.
Products are result of our own development and technology.
Domel, d.o.o., Otoki 21, 4228 Železniki, Slovenia, Tel.: +3864 51 17 100, Fax: +3864 51 17 106, www.domel.com, e-mail: info@domel.com
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Sustainable Mobility
Discover Slovenia, October 2016
29
The Ultimate Luxury Camper
Adria Mobil is preparing a new model in its Sonic series of integrated campers for 2017. The Sonic Supreme has, among other innovative features, an electrically operated lift-up bed, below which is a dining area; a kitchen with an oven, as well as an Alde underfloor water heating system. The Novo Mesto based company also introduced a new series of its Aviva trailers as well as its innovative Active multi-purpose camper van, which is suitable for everyday use and journeys, while all its Axess mod- els, except the Sonic, are built on a Citroën chassis.
Adria Mobil ranks among the top three in its key Scandinavian, Dutch, French and German markets, where it is also the premier imported camper-van brand. The company currently accounts for 6.6 per- cent of the European recreational vehicle market.
Photo: Adria Mobi
Photo: Adria Mobi
Domel is leading global developer and supplier of brushless and universal motors. You can find us in premium segment of household appliances, gardening, automotive and other commercial and industrial applications.
Core advantages of our products are:
high efficiency, low noise and reliability.
Products are result of our own development and technology.
Domel, d.o.o., Otoki 21, 4228 Železniki, Slovenia, Tel.: +3864 51 17 100, Fax: +3864 51 17 106, www.domel.com, e-mail: info@domel.com
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