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2.2.1 Družbena in nacionalna kultura, v kateri organizacija deluje
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2.2.2 Vrsta dejavnosti, s katero se organizacija ukvarja v poslovnem okolju
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2.2.3 Moþan vodja ali ustanovitelj, ki sooblikuje kulturo organizacije z opredelitvijo poslanstva in vizije ter stila vodenja
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Poštenost –RGSUWRVWLQSRãWHQRVWSULGHOX
Racionalnost ±VSRVREQRVWELWLDQDOLWLþHQLQORJLþHQ
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Uþenje iz preteklosti. 6NXSQH QRUPH REUHGL YHGHQMD VH SUHQDãDMR L] VNXSLQH QD GUXJR VNXSLQR
Samokontrola zaposlenih.=DSRVOHQLVR]HORVDPRVWRMQLVDMMHQMLKRYDPRWLYDFLMD]DGREUR GHORQDYLVRNLUDYQL=DYHGDMRVHFLOMHYRUJDQL]DFLMH]DWRMLKXUHVQLþXMHMREUH]XNUHSRY SULVLOH
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,] QDYHGHQHJD QL PRJRþH SRY]HWL GD MH PRþQD RUJDQL]DFLMVND NXOWXUD GHMDYQLN XVSHãQRVWL R]LURPDNRWSUDYLWD,YDQNRLQ6WDUH
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2.5.1 Vzdrževanje organizacijske kulture
9]GUåHYDQMH RUJDQL]DFLMVNH NXOWXUH MH VPLVHOQR NDGDU VH RFHQL GD MH NXOWXUD QHNH RUJDQL]DFLMH GREUD 9 SURFHVX Y]GUåHYDQMD RUJDQL]DFLMVNH NXOWXUH QDVWRSLWD PDQDJHPHQW LQ NDGURYVND DNWLYQRVW %URZQ ]DWR PHQL GD Y]GUåHYDQMH SRWHND SUHGYVHP SUHN kadrovske dejavnosti in prek dejavnosti vodstva.
6WURNRYQMDNLVNDGURYVNHJDSRGURþMDVHXNYDUMDMRVVLPEROLSRVWRSNLLQREUHGLWHUVNUELMRGD VR SRVWRSNL SRHQRWHQL .DGURYVNH SULVWRMQRVWL SRPHPEQH ]D Y]GUåHYDQMH RUJDQL]DFLMVNH NXOWXUHVR%URZQ
Pridobivanje in izbira novih þlanov organizacije 3UL WHP MH NDGURYVND GHMDYQRVW XVPHUMHQDYQDYDMDQMHYUHGQRWRUJDQL]DFLMHåHYUD]SLVQHSRJRMHLQVHOHNFLRQLUDQMHNDGURY YVNODGXVNULWHULML
Uvajanje novincev.6RFLDOL]DFLMDQLOHSULYDMDQMHQDWHKQRORJLMRLQWHKQRORãNHSRVWRSNH DPSDNSRPHQLWXGLRGQRVHQRUPHYUHGQRWHLQGUXJHåHYSHOMDQHVHVWDYLQHRUJDQL]DFLMVNH NXOWXUH3ULWHPVRGHOXMHMRWXGLRVWDOL]DSRVOHQL
Sistem merjenja in ocenjevanja uspešnosti zaposlenih=DSRVOHQLVLåHOLMRXUDGQRSRYUDWQR LQIRUPDFLMRRXVSHãQRVWLVYRMHJDGHOD,QIRUPDFLMDYSOLYDQDQMLKRYRSULKRGQMHUDYQDQMH 0HWRGHRFHQMHYDQMDPRUDMRELWLMDVQHLQWUDQVSDUHQWQH
Sistem nagrajevanja. -H HQR L]PHG NOMXþQLK VUHGVWHY NL YSOLYDMR QD RUJDQL]DFLMVNR NXOWXURâHYHGQRDOLSDþHGDOMHEROMMHGHQDU]DQHNDWHUHHGLQDQDJUDGD]DWRMHPRåQR XSRUDELWLWXGLWRVUHGVWYRSULY]SRGEXMDQMXGRORþHQHNXOWXUH
3RPHPEQR MH Y]SRVWDYLWL VLVWHP NMHU VH YH DOL VH QDJUDMXMH SRVDPH]QLND DOL WLP DOL MH QDJUDGD Y REOLNL ERQXVD LQ NGR JD MH GHOHåHQ NDM YSOLYD QD SRYHþDQMH QDJUDGH ]D GHOR XJRGQRVWLLSG.RFHQ
'HMDYQRVWL YRGVWYD R] PDQDJHPHQWD NL YSOLYDMR QD Y]GUåHYDQMH RUJDQL]DFLMVNH NXOWXUH SRWHNDMRSUHNYHþY]YRGRYSUHGYVHPSD%URZQ
Z zgledom:]DSRVOHQLRSD]LMRREQDãDQMHPDQDJHUMHYLQMLKNULWLþQRVSUHPOMDMR]DWRMH]HOR SRPHPEQDVNODGQRVWEHVHGLQGHMDQM
s simboli:0HGQDMSRJRVWHMãHVLPEROHNLMLKPDQDJHUMLXSRUDEOMDMR]DGRVHJDQMHGHORYQLK FLOMHYSULãWHYDPRþDVMH]LNVHVWDQNHLQXVWYDUMDQMHQHSUHGYLGHQLKRNROLãþLQ
z obredi:. WR VR QDþUWRYDQH DNWLYQRVWL NL VOXåLMR VSRURþDQMX NXOWXUQLK YVHELQ 0HG WH ãWHMHPRWXGL]PDQMãHYDQMHNRQIOLNWRYNLMLKODKNRUHãLPRQDQHIRUPDOQLUDYQL
9SOLYPDQDJHPHQWDMHODKNRQHJDWLYHQþH]DSRVOHQLþXWLMRVSRUH]QRWUDMYRGVWYDDURJDQFR L]NRULãþDQMHNXOWXUHDOLRGWXMHQRVW
2.5.2 Spreminjanje organizacijske kulture
.DGDU VH SRMDYLMR ]QDNL VWDJQDFLMH LQ V WHP QHJDWLYQR GHORYDQMH Y RUJDQL]DFLML MH WUHED XNUHQLWL YVH SRWUHEQR ]D XYHGER VSUHPHPE 3R %URZQX VR ]QDNL QHJDWLYQHJD GHORYDQMDQDVOHGQML
6WDULSRVWRSNL]DGRVHJDQMHXVSHãQRVWLQLVRYHþ]DGRVWQL.ULYXOMDUDVWLVHREUQHQDY]GRO RUJDQL]DFLMDQLYHþVSRVREQDUD]ORþHYDWLNRQNXUHQþQLKDOWHUQDWLYY]WUDMDQMHRUJDQL]DFLMH
SULSURJUDPLKDOLSURL]YRGQMLEUH]XSRãWHYDQMDQDSUHGNDWHKQRORJLMH
DNWLYQRVWL SULVLOQHJD SRQDYOMDQMD SUHMãQMLK DNWLYQRVWL NHU VR ELOL QHNDWHUL SRVWRSNL Y SUHWHNORVWLXVSHãQLLQRUJDQL]DFLMDPHQLGDERGRREREQRYLWYLUDYQRWDNR
VSUHMHPDQMHQHSUDYLKRGORþLWHY]DXYDMDQMHVSUHPHPE
=DVSUHPLQMDQMHRUJDQL]DFLMVNHNXOWXUHODKNR%DWHSR.DYþLþXSRUDELPR Agresivni pristop, NL VHVWRML L] RGSUWHJD QDSDGD QD REVWRMHþR NXOWXUR RUJDQL]DFLMH
2ELþDMQR MH SRYH]DQ V NUL]R RUJDQL]DFLMH NR MH åH PDOR þDVD LQ VUHGVWHY ]D L]YDMDQMH VSUHPHPE 8SRUDED WH VWUDWHJLMH MH SRYH]DQD ] ]DPHQMDYR YRGVWYD 1DMEROM SODVWLþHQ SULPHUWHJDELELODVSUHPHPEDJRVSRGDUVNHJDVLVWHPDRERVDPRVYRMLWYL6ORYHQLMHNRMH VWDUL VDPRXSUDYQL JRVSRGDUVNL REUD]HF YRGHQMD RUJDQL]DFLMH ]DPHQMDO NDSLWDOLVWLþHQ 9HOLNRRUJDQL]DFLMMHXSRUDELORWDSULVWRSYHQGDUQHYHGQRXVSHãQR
pomirjevalni pristopMH]DXYDMDQMHVSUHPHPEPDQMVWUHVHQLQWXGLEROMSRVWRSHQ1RYD NXOWXUD MH XYHGHQD SRVWRSQR LQ ] PDQM EROHþLPL XNUHSL =DPHQMDYD YRGVWYD QL QXMQD XSRãWHYDVHLQWHUHV]DSRVOHQLK8NUHSLVRSUDJPDWLþQLEUH]SRXGDUNDQDLGHRORJLML
korozivni pristopMHSULMD]HQGRSRVDPH]QLNRYYRUJDQL]DFLMLNLVNXãDMRVVYRMLPYSOLYRP VSUHPHQLWL RUJDQL]DFLMVNR NXOWXUR Y VNODGX V VYRMLPL LQ VNXSLQVNLPL LQWHUHVL 3UL WHP SULVWRSXSULGHMRGRL]UD]DVSUHWQHMãLLQPRþQHMãLNLODKNRXUHVQLþLMRVYRMLQWHUHVäDOVHMH WD SURFHV YHOLNRNUDW XSRUDELO RE VSUHPHPEL JRVSRGDUVNHJD LQ SROLWLþQHJD VLVWHPD Y 6ORYHQLML SUHGYVHP ]D QDPHQH SULYDWL]DFLMH 1HSRSROQD ]DNRQRGDMD MH RPRJRþLOD SRVDPH]QLNRPOHJDOQRSULGRELWHYPDWHULDOQLKNRULVWL6LVWHPMHGHORYDOQDSRGODJLWLKLK GRJRYRURY PHG YRGVWYRP LQ VLQGLNDWL SR SUHGKRGQHP ]QLåDQMX YUHGQRVWL RUJDQL]DFLMH 2GWXL]UD]GLYMDSULYDWL]DFLMD
indoktrinacijski pristop.-HSULVWRSNLWHPHOMLQDXYDMDQMXVSUHPHPENXOWXUHQDSRGODJL XþHQMDLQXVSRVDEOMDQMD8þHQMHVSUHPOMDWXGLHWLþQDXWHPHOMLWHY
6SUHPHPED NXOWXUH VH ]DþQH V VSUHPHPEDPL WHPHOMQLK YLURY YUHGQRW ]DWR MH VSUHPHPED GROJRWUDMHQ]DKWHYHQLQNRPSOHNVHQSURFHV9VDNDVSUHPHPEDMHSURFHVWUDQVIRUPDFLMHNL YNOMXþXMHRSXãþDQMHQHXVWUH]QLKHOHPHQWRYLQXþHQMHQRYLK6SUHPLQMDQMHMHEROHþSURFHVNL SRY]URþD RGSRU LQ SRWHND ]HOR SRþDVL 8YDMDQMH VSUHPHPE EUH] VSUHPHPE NXOWXUH SRPHQL L]YDMDQMHQRYHJDQDþLQDGHODVSRPRþMRVWDULKYUHGQRWNDUVSURåLRGSRUSURWLVSUHPHPEDP 1DGOHULQ1DGOHU,]YDMDQMHWHPHOMQLKVSUHPHPE]DYVDNRFHQRMHEUH]XVWUH]QHJD VSUHPLQMDQMDRUJDQL]DFLMVNHNXOWXUHWYHJDQRXGHOHåHQFHMHWUHEDSULSUDYLWLQDVSUHPHPEHãH SUDYLþDV.HUMHVSUHPLQMDQMHREþXWOMLYLQGOMHþDVDWUDMDMRþSURFHVODKNRSUHVHåH]PRåQRVWL PDQDJHPHQWDLQVWHPREVWRMSRGMHWMD7DYþDU
9 QDUDYL þORYHND MH GD VH L] ORJLþQHJD SVLKRORãNHJD DOL VRFLRORãNHJD RGSRUD XSLUD VSUHPHPEDP ýHWXGL VR VSUHPHPEH GROJRURþQR XJRGQH SULQDãDMR ]DþDVQR ]EHJDQRVW QHODJRGQRVWDOLQHJRWRYRVW1DMYHþNUDWOMXGMHQLVRREYHãþHQLRVSUHPHPEDKDOLSDVRQDSDþQR REYHãþHQL 3RMDYOMD VH ERMD]HQ SUHG QHXJRGQLPL HNRQRPVNLPL LQ VRFLDOQLPL SRVOHGLFDPL NDNRUWXGLERMD]HQSUHGQH]QDQLPLQQHVWULQMDQMHP]PHWRGDPLXYDMDQMDVSUHPHPE.DYþLþ
9 SUDNVL SR]QDPR YHþ PRGHORY VSUHPLQMDQMD RUJDQL]DFLMVNH NXOWXUH NL VH LPHQXMHMR SR DYWRUMLK /HZLQRY PRGHO /XQGEHUJRY PRGHO 6FKHLQRY PRGHO $OOHQRY PRGHO LQ PRGHO
&DPHURQD LQ 4XLQQD .DYþLþ =D UD]LVNRYDQMH RUJDQL]DFLMVNH NXOWXUH Y MDYQLK
]DYRGLKNLVSDGDMRYMDYQLVHNWRUMHSULPHUHQNDQDGVNLPRGHO]DMDYQLVHNWRUNLJDMHREMDYLO NDQDGVNLVYHW]DILQDQFH0RGHOMHQDVWDO]DUDGLNULWLNGDVHMDYQLVHNWRUREQDãD]DSUDYOMLYR LQQHWUåQR6HVWRMLL]SHWLKVWRSHQM.DYþLþ±3ROLþDU
Razumevanje obstojeþe kulture. 1DMSUHM MH WUHED XJRWRYLWL SRWUHER SR VSUHPHPEDK ] DQDOL]RREVWRMHþHNXOWXUH
Razvoj vizije in strateško planiranje=DWRGDELVHNDMVSUHPHQLORMHWUHEDYHGHWL]DNDM QDMVHVSUHPHQL3RWUHEQDMHWHPHOMLWDDQDOL]DPHGVHGDQMLPLQSULþDNRYDQLP
Uresniþevanje naþrta.3RWUHEQDMHSRGSRUDYUKDRUJDQL]DFLMHXþLQNRYLWRNRPXQLFLUDQMHLQ PRþQDPRWLYDFLMD
Obdobje prehoda.6SUHPHPEDNXOWXUHWUDMDGOMHþDVDWXGLGROHWLQMH]DWRSRWUHEQR GRVOHGQRY]WUDMDQMHPDQDJHUMHY
Spremljanje sprememb0HUMHQMHLQSRURþDQMHRXJRWRYLWYDKMHQXMQRVSUHPHPEHMHWUHED WXGLGRNXPHQWLUDWLLQKUDQLWLGDVHRPRJRþLXþHQMH
5D]LVNRYDQMHLQPHUMHQMHRUJDQL]DFLMVNHNXOWXUH
5D]LVNXMHPR NHU åHOLPR QDMWL VSR]QDWL LPHQRYDWL SRVWDYLWL GRORþHQH WHRULMH DOL SULND]DWL SUDNWLþQHXJRWRYLWYH5D]ORJLVRWHPHOMQLR]LURPDED]LþQLLQXSRUDEQLDOLWLDSOLNDWLYQL äHOHQDODVWQRVWED]LþQLKUD]LVNDYMHREMHNWLYQRVWDWXGL]QDQVWYHQLNLUD]LVNXMHMRSRGYSOLYRP VYRMLKSUHSULþDQM,]ND]DORVHMHGDVRLQWHUSUHWDFLMHYHþNUDWSULVWUDQVNHLQGDåDOQHPRUHPR ELWLSRYVHPSUHSULþDQLRGDQLKWHRULMDK.DYþLþ
8SRUDEQLK UD]LVNDYMH YHOLNR 7XGL WX VH ]JRGL GD UD]LVNRYDOHF UD]LVNXMH SRG YSOLYRP DOL YRGVWYD DOL SD QDURþQLND =D UD]LVNRYDQMH RUJDQL]DFLMVNH NXOWXUH XSRUDEOMDPR PHWRGH NL XVWUH]DMRQDãLNRQFHSFLMLUD]LVNRYDOQHJDSRMDYD=DSUHXþHYDQMHVWDOLãþLQPQHQMXSRUDEOMDPR DQNHWH ]D SUHXþHYDQMH ]JRGE DOL PLWRY MH SRWUHEQD DQDOL]D YVHELQH ]D SRJOREOMHQR SUHXþHYDQMHSDHWQRJUDIVNDPHWRGD
8SRUDEOMHQH PHWRGH GHOLPR JOHGH QD QMLKRYR NDNRYRVW QD NYDQWLWDWLYQH LQ NYDOLWDWLYQH PHWRGH.YDQWLWDWLYQHPHWRGHPHULMRSRMDYYNROLþLQVNLREOLNL.DGDUMHSRMDYWDNãQHYUVWHGD JD MH WHåNR PHULWL ODKNR SD JD RSLãHPR VH XSRUDEL NYDOLWDWLYQD PHWRGD =D NYDQWLWDWLYQH PHWRGHSDYHOMDGDVRQDWDQþQHMãHVDMVRPHULWYHL]UDåHQHYãWHYLONDKEROMMDVQHQDWDQþQRVW MH RGYLVQD RG OHVWYLFH PHUMHQMD 3R]QDPR ãWLUL YUVWH OHVWYLF QRPLQDOQR RUGLQDOQR LQ LQWHUYDOQROHVWYLFRWHUSURSRUFLRQDOQRVNDOR
2.6.1 Raziskovanje organizacijske kulture
3UL UD]LVNRYDQMX MH WUHED SUHGKRGQR SUHSR]QDWL SULVRWQRVW RUJDQL]DFLMVNH NXOWXUH Y RUJDQL]DFLML1DMSRJRVWHMH]DWRXSRUDELPRRSD]RYDQMHLQRSD]RYDQMH]XGHOHåERSRJOREOMHQH
LQWHUYMXMHDQNHWQHYSUDãDOQLNHRUJDQL]DFLMVNRVWUXNWXURVLVWHPHLQIRUPLUDQMDLQQDG]RUDWHU GRNXPHQWH0HVQHU$QGROãHN±=DODU
.DYþLþ ± QDWDQþQHMH UD]þOHQL QDþLQH UD]LVNRYDQMD WDNR JOHGH QD PRWLY NRW QD L]YHGERQDþLQLQSRVWRSNH
Raziskovanje s pomoþjo vprašalnikov
3UL UD]LVNRYDQMX V SRPRþMR YSUDãDOQLNRY UD]LVNXMHMR SUHGYVHP YVHELQH RUJDQL]DFLMVNH NXOWXUHWRSDVRYUHGQRWHY]RUFLSUHSULþDQMD]DWRPRUDMRUD]LVNRYDOFLQDWDQþQRRSUHGHOLWL SUREOHPUD]LVNDYHRSUHGHOLWLKLSRWH]HL]GHODWLSULPHUHQYSUDãDOQLNL]EUDWLQDMSULPHUQHMãHJD DQNHWLUDQFDDOLDQNHWLUDQH GRORþLWLPHWRGR ]ELUDQMD SRGDWNRY LQ SRL]YHGEL DQNHWH REGHODWL SRGDWNH QD XVWUH]HQ QDþLQ WHU LQWHUSUHWLUDWL UH]XOWDWH =HOR SRPHPEQD SUL WHP QDþLQX MH ]DQHVOMLYRVWLQYHOMDYQRVWPHUMHQMD=DQHVOMLYRVWVHQDQDãDSUHGYVHPQDWRNROLNRQDNOMXþQLK LQWXGLQHQDNOMXþQLKQDSDNVHMHSRMDYLORSULRGJRYRULK6WDQJRU.DYþLþ±
1DYHOMDYQRVWYSOLYDMRSUDYLOQR]DVWDYOMHQDYSUDãDQMD
Etnografski pristop
(WQRJUDILMR RSLVXMHMR NRW GUXåERVORYQR PHWRGR NRW SURFHV RSLVRYDQMD NXOWXUH ] YLGLND QDYDGQLK OMXGL 'UXJL L]UD] ]D WR VR WHUHQVND UD]LVNDYD RSD]RYDQMH ] XGHOHåER LSG =D HWQRJUDIVNLSULVWRSVR]QDþLOQDWULQDþHOD
Naturalizem: sSR]QDYDQMHQDUDYQHJDYHGHQMDOMXGL]XSRãWHYDQMHPRNROLãþLQYNDWHULKVH SRMDYOMDMREUH]UD]LVNRYDOþHYHJDYSOLYD
razumevanje posebnosti þloveškega vedenja: ]D UD]XPHYDQMH þORYHNRYHJD YHGHQMD PRUDPRSR]QDWLNXOWXURGUXåEHL]NDWHUHSRVDPH]QLNL]KDMD
induktivnost raziskovalnega procesa: SRMDY NL JD SURXþXMHPR SR]QDPR YHQGDU VNR]L SURFHVVSR]QDYDPRQMHJRYHVHVWDYLQHEUH]YQDSUHMãQMLKKLSRWH]LQSUHGVWDY
.HUYNOMXþXMHHWQRJUDIVNLSULVWRSUD]LVNRYDQMDRUJDQL]DFLMVNHNXOWXUH]ELUDQMHSRGDWNRYL]YHþ YLURY UD]LVNRYDOHF ]D WR XSRUDEL PHWRGR RSD]RYDQMD LQWHUYMXMD LQ DQDOL]H 3RPDQMNOMLYRVW HWQRJUDIVNH PHWRGH SD MH GD MH þDVRYQR ]DKWHYQD Y]RUHF MH UHODWLYQR PDMKHQ SRGDWNL SD PHULMRNYDOLWDWLYQR
Metoda študija primera
7D PHWRGD SRPHQL SRJOREOMHQR LQ KROLVWLþQR UD]LVNRYDQMH NRPELQDFLMR NYDOLWDWLYQLK WHU NYDQWLWDWLYQLK PHWRG 3RVWRSHN YNOMXþXMH SULSUDYR QDþUWD ]D ãWXGLM SULPHUD QDþUW L]YHGEH QDþUWDQDOL]HSRGDWNRYLQQDþUWRSUHGHOLWYHVNOHSRY
5D]ORJH]DUD]LVNRYDQMHRUJDQL]DFLMVNHNXOWXUHUD]GHOLPRYGYHVNXSLQL.DYþLþ 5D]LVNDYH NMHU VSR]QDYDPR SRMDY UD]YRM YHGHQMD R SRMDYX R]QDþXMHPR NRW temeljne raziskave..HUJUH]DUD]LVNDYHNMHURGNULYDPR]DNRQLWRVWLLQL]JUDGQMRWHRULMHQDMELELOH ]QDQVWYHQR REMHNWLYQH ]DWR NHU Y QMLK QDM QH EL ELOR VXEMHNWLYQLK YSOLYRY SRVDPH]QLK ]QDQVWYHQLNRY$WXGL]QDQVWYHQLNLYþDVLKGHOXMHMRSRGYSOLYRPLGHRORJLM]DWRVHMLPRþLWD SULVWUDQVNRVW
'UXJRYUVWRUD]LVNDYUD]YLMDPR]QDPHQRPGRVHJDQMDFLOMHY]DWRMLKLPHQXMHPRuporabne raziskave9YHþLQLMLKQDURþDYRGVWYRRUJDQL]DFLMHR]LURPDQHNGRNLMLKSODþD=DWRVRãH EROMVXEMHNWLYQHVDMJUHGRUD]LVNDYHYVPHUNLMRåHOLQDURþQLN
9VDN UD]LVNRYDOHF R]LURPD VNXSLQD VL REOLNXMH VYRM PHWRGRORãNL SULVWRS UD]LVNRYDQMD (QD L]PHGPRåQRVWLMHYQDSUHMSRVWDYOMHQDWUGLWHYGDorganizacija ima kulturoNLMRVPDWUDMRNRW ODVWQRVWRUJDQL]DFLMH=DWRUD]LVNRYDOHFRSUDYOMDUD]LVNDYRYRNYLUXLVNDQMD,YDQNRLQ6WDUH YUHGQRWULWXDORYY]RUQLNRY]JRGEVLPERORYLQPLWRYWHUSURL]YRGRYLQVWRULWHY ]D NDU XSRUDEOMD VSUDãHYDQMH LQ RSD]RYDQMH DQDOL]R ODVWQRVWL Y]RUQLNRY SDURO WHU L]UHNRY ILOR]RILMH LQ SRVWRSNH ] XGHOHåHQFL 5D]LVNRYDOFL XSRUDEOMDMR WXGL PHWRGRORJLMR SUL NDWHUL L]KDMDMRL]SUHGSRVWDYNHGDorganizacija je kultura.9WHPSULPHUX,YDQNRLQ6WDUH DQDOL]LUDMRSURFHVLQYVHELQHVRFLDOL]DFLMHQRYLKþODQRYUHDNFLMHQDNULWLþQHGRJRGNHY RUJDQL]DFLML SUHSULþDQMD YUHGQRWH RFHQH XVWYDUMDOFHY LQ QRVLOFHY NXOWXUH WHU SUHXþXMHMR QHSUDYLOQRVWL Y RUJDQL]DFLML 3UL WDNL PHWRGRORJLML VH XSRUDEOMDMR VWDQGDUGL]LUDQL LQ QHVWDQGDUGL]LUDQL LQWHUYMXML YSUDãDOQLNL DQDOL]D YVHELQH GRNXPHQWRY RSD]RYDQMH LSG 0RåLQDLGU=DODU±
2.6.2 Merjenje organizacijske kulture
=DPHUMHQMHRUJDQL]DFLMVNHNXOWXUHXSRUDELPRNYDOLWDWLYQRLQNYDQWLWDWLYQRPHWRGRNLMXSR SRWUHEL ]GUXåLPR .YDQWLWDWLYQD PHWRGD QDP RPRJRþL GD PHULWYH L]UD]LPR Y NROLþLQL 1DWDQþQRVWUH]XOWDWDMHRGYLVQDRGXSRUDEOMHQHOHVWYLFHPHUMHQMD3R6WDQJRUMX±
VR]QDQHãWLULVWRSQMHQDWDQþQRVWLPHUMHQMD
Nominalna lestvica:SULWHMXSRUDELPRLPHQD]DR]QDþHYDQMHGRORþHQHNDUDNWHULVWLNH ordinalna lestvica: NDUDNWHULVWLNRODKNRUD]YUãþDPRSROHVWYLFL
intervalna lestvica: XSRãWHYDPRHQDNHYUHGQRVWLPHG]DSRUHGQLPLHQRWDPL
proporcionalna skala:PHULPRRGL]KRGLãþQHWRþNH7DPHWRGDYHOMD]DQDMEROMQDWDQþQR NRWQDSULPHU]DPHUMHQMHWHPSHUDWXUHNMHUL]KDMDPRL]QLþOH
32'-(71,â792,11275$1-(32'-(71,â792
3RGMHWQLãWYR MH GLQDPLþHQ SURFHV XVWYDUMDQMD ERJDVWYD NL QDVWDMD QD SRGODJL WYHJDQMD SRVDPH]QLNRYHJDODVWQLãNHJDNDSLWDODNLJDYORåL]QDPHQRPRSOHPHQLWHQMD$QWRQþLþLGU
±1RWUDQMHSRGMHWQLãWYRMHSRGMHWQLãWYR]QRWUDMREVWRMHþHJDSRGMHWMDR]LURPDNRW SUDYL*UDPFªSRGMHWQLãWYRYREVWRMHþLRUJDQL]DFLML©
3RGMHWQLãWYR
3RGMHWQLãWYRMHSURFHVNDWHUHPXSRGMHWQLNLQDPHQMDMRVYRMþDVGHQDULQSUL]DGHYDQMDVFLOMHP XVWYDULWLQHNDMQRYHJDWHUYUHGQHJDLQGRELWL]DWRQDJUDGRYREOLNLGHQDUMDQHRGYLVQRVWLLQ RVHEQHJD]DGRYROMVWYD+LVULFK$QWRQþLþLGU$XHU3RGMHWQLãWYRMHWXGL ILOR]RILMDSRVORYQHJDVYHWD7LPPRQV3RGMHWQLãWYRMHWXGLXVWYDUMDOHQSURFHVNDWHUHJD UH]XOWDW PRUD ELWL QHNDYUHGQRVW NL MH ãLUãH VSUHMHWD NXSFLRGMHPDOFL LWG LQ]DKWHYD þDV SUL]DGHYDQMDWHUWYHJDQMDY]DPHQR]DQDJUDGR$QWRQþLþLGU±3RGMHWQLãWYRMH WXGL GUXåEHQRHNRQRPVNL IHQRPHQ NL MH UH]XOWDW WUHK RGYLVQLK HOHPHQWRY SRGMHWQLND NRW RVHEQRVWL LQ SRGMHWQLãNH RUJDQL]DFLMH WHU RNROMD 3ãHQLþQ\ LGU 3RGMHWQLãWYR MH SRPHPEQR]DJRVSRGDUVNLLQGUXåEHQLUD]YRMNOMXþQLGHMDYQLNSRGMHWQLãWYDSDMHXVWYDUMDOQL SRVDPH]QLN5HEHUQLNLGU3URFHVUD]YRMDSRGMHWQLãWYDMHSRHQLVWUDQLRGYLVHQRG RVHEQRVWL SRGMHWQLND JRYRULPR R SHUVRQDOQLK WHRULMDK SR GUXJL VWUDQL SD QD UD]YRM SRGMHWQLãWYD YSOLYDMR RNROMH R]LURPD VRFLRNXOWXUQL Y]URNL *RPH]HOM 2PHU]HO $QWRQþLþ LQ +LVULFK $XHU 3RGMHWQLãND GHMDYQRVW SRPHPEQR YSOLYD QD JRVSRGDUVWYRYQHNHPRNROMXVDMSRVWDYOMDHNRQRPVNHWHPHOMHLQ]DJRWDYOMDGHORYQDPHVWD
$QWRQþLþLGU±,]QDYHGHQHJDMHUD]YLGQRGDMHQDPHQSRGMHWQLãWYDXVWYDUMDQMH SUHVHåND GREULQ R]LURPD ERJDVWYD 3RGMHWQLãWYR MH JRMLãþH QRYLK YHOLNLK LQ VUHGQMH YHOLNLK SRGMHWML SULVSHYD N ]DSRVORYDQMX LQ SRYHþXMH SURGXNWLYQRVW 2E WHP SD Y]SRGEXMD LQRYDWLYQRVW*ODV
9 RSUHGHOLWYDK SRGMHWQLãWYD DYWRUML QDYDMDMR GD MH SRGMHWQLãWYR YUVWD YHGHQMD NL YVHEXMH
$QWRQþLþ LGU $XHU GDMDQMH SREXG RUJDQL]DFLMR LQ UHRUJDQL]DFLMR GUXåEHQLKWHUHNRQRPVNLKPHKDQL]PRYNLSUHREOLNXMHMRYLUHLQUD]PHUHYSUDNWLþQRNRULVW VSUHMHPDQMH WYHJDQMD XVSHKD WHU QHXVSHKD *RPH]HOM 2PHU]HO $QWRQþLþ LQ +LVULFK QDYDMDMRQDVOHGQMHRVQRYQHYLGLNHSRGMHWQLãWYD
3RGMHWQLãWYRYVHEXMHXVWYDUMDOQLSURFHVQHþHVDQRYHJD,VNDQMHQRYLKL]GHONRYLQVWRULWHY NLVRSRPHPEQL]DSRGMHWQLNDLQ]DSRWURãQLND
SRGMHWQLãWYR]DKWHYDþDVLQQDSRUYVDNHJDSRVDPH]QLNDNLMHYNOMXþHQYSURFHV]DWRMH FHQMHQR
YSRGMHWQLãWYXMHYHOLNRSUHY]HPDQMHWYHJDQM1DMSRJRVWHMãDVWDILQDQþQRLQGUXåEHQR YSRGMHWQLãWYXVRSRPHPEQHQDJUDGHNLVRYGHQDUQLDOLSDYNDNãQLGUXJLREOLNLNRWQD
SULPHUQHRGYLVQRVW
3RGMHWQLãWYRMHELORYHGQRYVUHGLãþXJRVSRGDUVNHJDUD]YRMDYPRGHUQHPYHNXNDUãHSRVHEHM YHOMD]DVWROHWMH9HþSR]RUQRVWLPXGUXåEDQDNORQLYþDVXKLWULKVSUHPHPEPDQMSDY REGREMXXWUMHYDQMDGRVHåHQHJDVWDQMD9DKþLþ2åEROW
3.1.1 Razvoj podjetništva
5D]YRMWHRULMHSRGMHWQLãWYDVRYSDGD]UD]YRMHPIUDQFRVNHJDSRMPDHQWUHSUHQHXUNLSRPHQL GREHVHGQRYPHVQLNDOLSRVUHGQLN$QWRQþLþLGU
1D SRGMHWQLãWYR LQ SRGMHWQLND QDOHWLPR åH ]D þDV WUJRYFD LQ SRSRWQLND 0DUFD 3ROD NL MH SRWRYDOLQRGNULYDOQRYHWUJRYVNHSRWL.RWSRVUHGQLNMHSRGSLVDOSRJRGERVþORYHNRPNLMH LPHOGHQDU.RWSRVUHGQLNMHQRVLODNWLYQRWYHJDQMHþORYHN]GHQDUMHPGDQDãQMLNDSLWDOLVWSD SDVLYQR .R MH SRVUHGQLN WUJRYHF SURGDO EODJR LQ VH YUQLO V SRWRYDQMD MH GRELþHN GHOLO V þORYHNRPNLPXMHSRVRGLOGHQDUYUD]PHUMXYNRULVWNDSLWDOLVWD$QWRQþLþLGU
9VUHGQMHPYHNXMHELOSRGMHWQLNþORYHNNLMHYRGLOQHNDGHODSURL]YRGQDDOLXPHWQLãNDDQL SUHY]HPDOQREHQLKWYHJDQM
9 VWROHWMX ] UD]YRMHP LQGXVWULDOL]DFLMH LQ WHKQRORJLMH VH MH ]DþHOR UD]OLNRYDQMH RVHE V NDSLWDORP RG RVHE NL SRWUHEXMHMR NDSLWDO 7R VR ELOL SUHGYVHP L]XPLWHOML NL QLVR LPHOL ILQDQþQLKVUHGVWHY]DUD]LVNRYDOQRGHORWDGHQDUSDVRMLPSRVRMDOLGREDYLWHOMLNDSLWDOD 9 LQ VWROHWMX QLVR GREUR UD]OLNRYDOL NDM MH SRGMHWQLN LQ NDM PDQDJHU 3RGMHWQLN RUJDQL]LUDLQYRGLSRGMHWMH]DGRVHJDQMHODVWQHJDGRELþND.SRVOXSULVSHYDYSROQLPHULY YVHKGHOLKSURFHVDýLVWLSUHRVWDQHNSRSODþLOXVWURãNRYMHQMHJRY9VWROHWMXVHMHUD]YLO QRYLSRMHPSRGMHWQLNLQRYDWRUWRMHSRVDPH]QLNNLL]EROMãDLQVSUHPHQLQDþLQSURL]YRGQMH 3RGMHWQLNRYDYORJDMHL]EROMãDWLDOLVSUHPHQLWLQDþLQHSURL]YRGQMH]L]NRULãþDQMHPLQRYDFLM R]LURPDãHQHSUHL]NXãHQLKWHKQRORãNLKPRåQRVWL]DSURL]YRGQMRQRYLKL]GHONRYDOLVWDULKQD QRYL QDþLQ RGNULWL QRYL YLU ]D GREDYR PDWHULDOD DOL RGSUHWL QRYL REUD] ]D L]GHONH ] UHRUJDQL]DFLMRSDQRJH6FKXPSHWHU
5REHUW +LVULFK MH OHWD $QWRQþLþ LGU SRGMHWQLãWYR GHILQLUDO NRW SURFHV XVWYDUMDQMD QHþHVD GUXJDþQHJD LQ YUHGQHJD SUL þHPHU VH YORåL þDV LQ WUXG SUHY]HPD VSUHPOMDMRþHILQDQþQRSVLKRORãNRWHUGUXåEHQRWYHJDQMHLQSULGRELNRQþQRQDJUDGRYREOLNL GHQDUMDDOLRVHEQHJD]DGRYROMVWYD3RGMHWQLãWYRVHSRMDYOMDYJRVSRGDUVNLKLQQHJRVSRGDUVNLK GHMDYQRVWLK'UXFNHU$XHU
3.1.2 Podjetnik in podjetništvo
3RGMHWQLNMHRVHEDNL]GUXåXMHYLUHGHORYQRVLORPDWHULDOHLQGUXJDVUHGVWYD]QDPHQRPGD ERVNXSQDYUHGQRVWYHþMDNRWSUHMKNUDWLSDYSHOMXMHQRYLUHG3RGMHWQLNRYHRVHEQHYUHGQRWH
VH QHNROLNR UD]OLNXMHMR RG YUHGQRW GUXJLK SRVDPH]QLNRY SUHGYVHP QD OHVWYLFL YUHGQRVWL 1DSDGDOQRVW XVWYDUMDOQRVW LQ NRQIRUPQRVW EL VH SR YUVWQHP UHGX SRGUHGLOH L]UD]X ]PDJRYLWRVW 9HþLQD SRGMHWQLNRY VH ]DþQH XNYDUMDWL V SRGMHWQLãWYRP SUHG WULGHVHWLP OHWRP VWDURVWLPQRJRSRGMHWQLNRYSDLPDSRYVHPGRORþHQHY]RUQLNHDOLSDSULPHUMDVYRMRNDNRYRVW VNDNRYRVWMRVYRMLKVRGHODYFHYLQVHRGORþLLWLQDVYRMH9HþMDPRåQRVW]DUD]YRMSRGMHWQLNDMH Y GUXåLQL NMHU MH RþH åH SRGMHWQLN DOL VDPR]DSRVOHQ 2VHEH NL VH UD]YLMDMR Y SRGMHWQLND NDåHMR SRWUHEH SR L]REUD]EL =D SRGMHWQLND MH ]HOR SRPHPEHQ REþXWHN QHRGYLVQRVWL 3RGMHWQLNL VH QH ERMLMR WYHJDQM L]UD]LWD MH SRWUHED SR GRVHåNLK *ODV $QWRQþLþ LGU
3RGMHWQLãWYR MH SURFHV NL YNOMXþXMH RSUHGHOLWHY LQ RYUHGQRWHQMH SULORåQRVWL SULSUDYR SRVORYQHJDQDþUWDGRORþLWHYSRWUHEQLKVUHGVWHYLQYRGHQMHXVWDQRYOMHQHJDSRGMHWMD3ãHQLþQ\
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